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Saturday, October 10, 2026
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The artist donates £25,000 award winnings to grassroots music venues

The artist holding Mercury Prize in his hometown
Sam Fender was awarded the prestigious award recently in his hometown

The artist has given the full amount of his £25,000 Mercury Prize prize money to the Music Venues Trust, which functions to preserve the United Kingdom's grassroots live music spots.

He was presented with the prize on 16 October as his new release the album was chosen as the top album of the last 12 months.

The musician has chosen to donate the funds to the MVT, in acknowledgment of the crucial part grassroots venues fulfilled in his early career.

"I couldn't be pursuing what I am doing today if it wasn't for all the performances I performed around the North East, and further afield, when I was starting out," stated the artist. "These locations are iconic, but they are facing challenges."

Since the start of 2023, more than 150 of these spaces have permanently closed – approximately 16 percent of the entire UK sector.

Recently, top acts such as Pulp, the group Coldplay, the singer Katy Perry and Ed Sheeran have all supported the trust in its initiatives to keep the scene afloat, by including a modest fee to their admission fees, which goes to help independent venues.

Sam Fender also took part, collecting in excess of £100,000 on his recent tour to help 38 small stages across Britain.

The donation assisted spaces that were confronting potential shutdown due to challenges arising from floods, fires and personal losses, as well as licensing issues, court cases and sound issues.

Other venues obtained monetary aid in improving amenities and gear that positively impacted performers and audiences.

"The idea that funds from performances in major spaces supports the local stages, where it kicks off for artists like me, is just sensible," Fender has commented.

Pulp members performing
The group are one example who contributed their Mercury Prize winnings to non-profits

Fender is not the first artist to donate his Mercury Prize prize money to good deeds.

When they earned the trophy in 1996 for their release the album, frontman Cocker stated that the group would contribute their winnings to the organization War Child.

In 2002, artist she split her bounty across several charities, such as the NSPCC and a Sickle Cell charity.

"Additionally, I donated a grand to Highgate Newtown, to their gymnastics program, because I did gymnastics when I was younger and they needed updated gear," the artist told the media.

In recent years, the band contributed their funds to the local youth club that nurtured their act, alongside other local music groups.

And the 1994 recipients they gave their winnings to a multiple sclerosis charity after a friend was identified with the disease.

"Winning was sufficient," said vocalist Heather Small. "The prize was the cherry on top but we could do without the extra, because we had the main prize. So our victory touched another person's life."

In the past week, the MVT announced it had protected two local spots in the South East, by bringing them into public stewardship.

The Joiners in Southampton and The Croft in that location were purchased under the community ownership scheme, which is supported by a national body and supporters who acquire "shares" in the buildings.

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Ashley Davis

Tech enthusiast and writer passionate about emerging technologies and their impact on society.

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